Marchetti's Concern

“The menu at Marchetti's Concern contains many items. The informed visitor orders only the fries. The shoestring fry is triple-fried in peanut. The crispness is aspirational. The potato flavor is present and largely coherent. The portion is forthcoming. The informed visitor is correct. The fry alone merits the journey to Sunnyside.”

“In a city of approximately eight million opinions about french fries, Marchetti's Concern has one of its own. The shoestring fry is triple-fried in peanut. The crispness is aspirational. The potato flavor is present and largely coherent. The grease is generous in the manner of a host who means it. The portion is forthcoming. One visits once and thereafter considers the matter settled. Return visits are not a matter of choice but of inevitability.”

“The triple-fry technique employed at Marchetti's Concern produces a shoestring fry of aspirational exterior and present and largely coherent interior. The peanut is evident and appropriate. The grease is generous in the manner of a host who means it. The portion is forthcoming. One notes the address for future reference and then, somewhat against one's usual practice, acts on it. One returns.”

“A kitchen that triple-fries in peanut has made a commitment. At Marchetti's Concern, this commitment is honored. The shoestring fry arrives crisp — aspirational — and present and largely coherent within. The grease is generous in the manner of a host who means it. The portion is forthcoming. Commitments, when honored, tend to produce results. The fry asks only to be appreciated. At Marchetti's Concern, one appreciates.”